Established in 1983, the company manufactures and sells Motorcycle helmets and accessories under the brands "STUDDS" & "SMK" throughout India and over 50 countries globally. The company sells more than 6.5 million helmets every year. Company has a network of 350 dealers across India and over 50 designated importers in Europe, USA, Latin America, Africa and Asia Besides Motorcycle helmets and accessories, the company is manufacturing and selling other kinds of helmets like Bicycle helmets, Skating helmets, Anti riot helmets etc.